Geraldine DeRuiter is the voice behind the Everywhereist, consistently ranked as one of the best travel blogs out there. In our interview today, Geraldine and I discuss how she learned the mechanics of blogging, why she doesn’t take sponsored trips, and what advice she has for traveling with a spouse (spoiler: it references a classic 1980s movie). Enjoy!
Geraldine, you started your blog, the Everywhereist, after you started traveling with your husband. How did you “get your feet wet” in blogging? What did you have to learn when you first started?
I had actually been blogging professionally for a little while, on behalf of the company that employed me. So I had a little bit of background in the mechanics of blogging, but I only knew how to write for other people. I hadn’t developed my own voice. That was one of the most important things I had to learn when I started the Everywhereist – what my personal style and tone of writing were. It’s something I’m still working on.
The nice part about blogging is that even the people who are so-called experts have only been doing it for a little while – so even if you are just starting out, you aren’t that far behind.
If someone near and dear to you wanted to start a travel blog today, what would you tell this person?
I’m actually asked this question so often, that I wrote a blog post of tips for beginning bloggers! But the most important thing I’d tell that person is this: write about what you love. Because creating a successful blog takes a lot of patience and luck – an audience won’t show up overnight. Most successful blogs out there were unsuccessful for years. So you need to be internally motivated. You need blog because you love what you are doing, and what you are writing about.
You’ve said that you don’t like to take “freebies” because you believe it would separate you from your readers. Can you often tell the difference between blogs that are highly subsidized by free trips and blogs that aren’t?
Sometimes I can, and sometimes I can’t – it depends entirely on the writer and how they treat the situation. But I know that I, personally, could not be objective if I was taking a trip for free. I’d be too excited and thrilled that it was free – I love free stuff.
I once played a ski-ball game at an arcade, and the coin got jammed in the machine, and so I just got to play game after free game of ski-ball. IT WAS AMAZING. To this day, my husband jokes that it was the happiest day of my life. And it sort of was. So I know that I can’t be objective – but lots of other people can be.
Related to the last question, what advice do you have for bloggers wishing to “make it” in the industry but don’t have the financial capabilities to pay for their trips themselves?
I would highly recommend that they look at other successful bloggers who do take free or sponsored trips, and see how they do it. Some folks feel like a paid endorsement, and their blogs read like commercials. But others – Pam Mandel and Gary Arndt come to mind – are able to maintain the integrity and honesty of their blogs and their writing voice, even while taking sponsored trips.
I’d also bloggers to reach out to sponsors who are a good fit for them – think about your demographic, and which sponsors would want to reach those consumers. One great way is to look at products that you actually use, and start with those companies.
Once you are able to secure a sponsorship: make sure you know what the company or organization expects of you beforehand. And be honest to them about what you are willing to deliver. Don’t put yourself in a position where you’ll be comprising your values. Oh, and be sure to disclose to your audience that a trip was paid for – I find that readers appreciate it when you are up-front about those things.
How do you spread your time between traveling, blogging, writing, and interacting with social media? How can one person balance it all?
Ha! Come on – my life is a piece of cake. I get to travel around the world with my amazing husband, take photos, and blog about it. And I have an amazing audience of readers who actually seem to care about what I write! It’s crazy.
I’m incredibly, absurdly fortunate – Rand and I are in a financial position where I can devote my time to the blog rather than try to pull together freelance gigs or a full-time job. Honestly, I wake up every day trying to suss out how, exactly, I got so lucky. I definitely don’t deserve this much awesome in my life. It’s more than any reasonable person could ask for.
Lastly, what tips do you have for traveling full-time with a spouse or significant other?
It’s the same piece of advice I have for traveling with anyone, and for life in general: Be excellent to each other. (Thanks, Bill and Ted.)
Geraldine DeRuiter is the founder of Everywhereist.com, a travel blog for the accidentally adventurous. Her blog has been featured on TIME, Forbes, Conde Nast Traveler, and other reputable sites (this is consistently surprising to her). She is currently working on a travel memoir that will be due out next spring. In the meantime, she’s stalling. She can be found on Twitter, Facebook, and Instagram.
Interview conducted in October 2014 by Kristin Winet.