A Conversation with Shelly Rivoli

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Shelly Rivoli started her website, Travels with Baby ten years ago (hard to believe!). Since then, she’s changed a lot of diapers–on four continents, in fact–and learned a lot about traveling with babies and small children along the way. In our interview today, Shelly tells us a little bit about her book, about getting her blog off the ground and why you have to let go of the mantra “revise, revise, revise” when blogging. Enjoy!

Shelly, you started Travels with Baby ten years ago! What initially inspired you to start the site? What has the journey been like for you?

These days, starting a website or a blog is often the first thing people think of doing if they have a special interest, but at the time, I was just looking at the bigger picture of getting a book published. I figured that having a website to help promote the book, whenever and however it came to be, would be important. With a little market research, it seemed like “Travels with Baby” was a good working title for the book, and I was able to buy the domain for a modest sum from a mom who’d been unable to use it.

TravelswithBaby.com actually became a great research tool early on. I found that the more information I shared on the site, the more parents would find it and get in touch with me about their particular situations. There were only a handful of websites related to family travel at that time, so pretty much anyone searching for information about flying with a baby, for example, would end up at TravelswithBaby.com. Those were the days!

It finally dawned on me that I might be able to make money from the website itself, whether I finished the book or not. Fortunately, I was able to do both.

How did you get your blog off the ground and begin to diversify yourself?

I didn’t start the blog until 2007, when the first edition of Travels with Baby was published. It started out completely separate from the site with a blogspot URL and didn’t look anything like it because Blogger only had a handful of templates and options to choose from. Since I already had a website full of information and advice, I only planned to use the blog platform to help promote the book with one weekly tip that would be syndicated in Amazon Daily. I was hoping I could stick it out for one year, but it’s still going—and it’s finally part of TravelswithBaby.com.

What advice would you give to someone near and dear to you who wanted to start a blog?

Do your research first. It’s easy to get caught up in why you think your blog will find an audience that cares, and it’s easier than ever to get a travelswithbabygreat looking blog up and running in no time. But there are realistically going to be dozens of blogs already going on the same topic you have in mind, especially if that’s travel. That doesn’t mean you shouldn’t bother starting your own blog, though. Just take a look at the blogs most similar to what you have in mind, then think long and hard about what will make yours different, and what will motivate people to follow you beyond reading a post or two that help them planning one specific trip.

You’ve changed diapers on four continents (you are amazing). Can you tell us a little bit about why was traveling with your babies was important to you?

In the very beginning, just getting out the front door and to the pediatrician’s office on time for an appointment could be overwhelming. But little by little we realized that each time we got of the house together, for a hike or a picnic or just to visit friends, we had a great time. We flew to visit family, camped, and took a couple of road trips. By the time our first daughter was 7 months old, we were in Thailand and having the best trip of our lives so far.

What should parents keep in mind if they want to travel with their young children?

A lot of people think travel will be easier with children once they are past the baby and toddler phase, but that’s not necessarily true. Kids get used to what they get used to, so by starting them out with long flights and car rides early on, they can be incredibly patient flying overseas as toddlers, for example.

It also helps to teach them early on that the adventure begins the moment you leave home, not when you finally at long last arrive at a hotel. Instead of asking, “Are we there yet?” they’ll be asking, “So where are we now?”

familytravelHow does writing a guidebook differ from writing your blog?

I had to ask myself the book vs. blog question often right after I started the blog. After all, I wanted people who saw my blog posts on Amazon to buy the new book, not think they could get all the same tips from my blog for free! Of course, that all seems hilarious in retrospect.

What took me years to make peace with about blogging is that you can’t take your time and revise, revise, revise—or you will never get a new post online! It’s the complete opposite of how I was taught to write, and I still want to bite my nails every time I press the Publish button because I know there could be typos in there I just can’t see, and I always know in the back of my mind that it could be better if I spent more time on it.

Writing a guidebook gives me the luxury of more time, more revisions, and the help of a dedicated copyeditor. The great thing about working on a book and blog at the same time is that I don’t have to wait months or years to feel like I’ve “finished” a project, and I can get input from blog readers and even field questions about sections I’m working on for a guidebook while it’s in progress.

Shelly Rivoli has traveled with her husband and very young children by airplane, elephant, subway, train, cruise ship, taxi, and long tail boat, and she has the distinction of having changed diapers on four continents. Her Travels with Baby website, blog, and guidebooks, have received many awards, including the Lowell Thomas Bronze in Guidebooks for her second edition Travels with Baby: The Ultimate Guide for Planning Travel with Your Baby, Toddler, and Preschooler. She recently started a second blog focused on travel with school-age children at www.familytravel411.com. She hangs her hats as author, blogger, and mother of three in the San Francisco Bay Area.

Interview conducted in October, 2014 by Kristin Winet.

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