social media Archive

Are You Measuring the Right Success Statistics?

Are you looking at the stats that really matter, or the vanity metrics that are in your face every day? If you spend much time listening to other travel bloggers at conferences and in

Is Instagram Killing Travel?

This “Instagram killing travel” article was originally commissioned by a major magazine, but was vetoed by the editor’s boss before publication and I received a kill fee. Two other print editors expressed an interest,

An Interview with Tammilee Tillison

I recently met the woman behind Tammilee Tips after the TBEX North America conference, when we were on a post-trip together in lovely car-free Holbox Island, off the Yucatan Peninsula. After fishing, snorkeling, and

An Interview with Lucas Aykroyd

I love something that Lucas Aykroyd says in our interview today: “Delivering good features that aren’t stock fare opens doors.” He would know: he’s written for the likes of National Geographic Traveler, The Washington

A Conversation with Amie O’Shaughnessy

Amie O’Shaughnessy, who spoke at TBEX last week, talks to us today about creating her popular luxury travel site for families, Ciao Bambino! and what it takes to succeed in social media in a