As we reach the halfway point of 2014, we couldn’t help but go back through many interviews we’ve conducted so far this year to see where we’ve been and where we’re going. The travel industry is changing (there is no doubt about that!), and these writers, editors, and publishers have given us insight into how to make it in the travel industry. So, as we plan for the upcoming TBEX conferences, take our much-needed summer vacations, and do what we do best (travel and write), take a few moments to sit back, relax, and enjoy this round-up of the most interesting travel writing quotes we’ve gotten so far in 2014. And, let us know in the comments section what you think about what our experts have to say!
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Don’t Play It Too Safe
“Wearing your heart on your sleeve can bond you with your audience in ways that “Everything is awesome” can’t…..Bloggers totally play it too safe. If you want to be invited on press trip after press trip or get paid day rates by PR, it pays to be safe. You have to have a lot of nerve to bite the hand that feeds you. But it depends on what your goal is. If you want to have a career as an independent writer, you’re gotta put your incisors to work. If you want to trade work as a marketing hack for luscious vacations on someone else’s dime, carry on. But no one says, “I would like to read a travel story about someone who’s having an awesome time on a meticulously managed experience, especially if they are writing to please the host.” – Interview with Pam Mandel, Nerd’s Eye View and Passports with Purpose
Don’t Let Social Media Drain You
“I think it’s important to be judicious in your use of social media, or it can become a big drain on your time and not necessarily garner the results you’re seeking. As of mid-2014, I still believe there are lots of good paying print markets out there. You just have to find them and then consistently deliver the goods for your editors.” – Interview with Lucas Aykroyd, freelance writer
Newsletters Can Be Your #1 Asset
“I think newsletters are your number one asset in reaching out to readers. Keep them short, keep them sweet and make sure they are interactive so that readers can give you feedback on what they do and don’t like. From there it is your particular style (and don’t be afraid to let that show) which will spell success or not.” – Interview with Evelyn Hannon, Journeywoman
Short Blog Posts Aren’t Always Your Friend
“My most popular post on the Cheapest Destinations Blog is 4,803 words, for example. There are e-books for sale that are shorter than that. But don’t take my word for it. In this awesome (long) post from AppSumo founder Noah Kagan, the analysis of more than 100,000 blog posts showed the longer the post, the more it got shared.” – Advice post from our very own Tim Leffel
Know What (And Who) You’re Writing For
“I find the key is deeply caring about what you’re writing. But more importantly is to have a clear purpose for creating a blog. Its an easy thing to overlook for newbies, but it will help determine what are the right steps – is the blog about making money, or a hobby or promoting a social cause? If a blog is primarily about making money, then it will need to be the focus front and centre. For us, we started the blog as a hobby and it has grown into a small business which are excited about building further.” – Interview with Erin Bender, Travel with Bender
Travelers Today Don’t Travel Like They Used To
“Digital media has made a huge impact in the industry and opened up a gap for new ways that travelers can get information. This was crucial for opening the door for this new wave of world travelers, who don’t necessarily travel like their parents once did.” – Interview with Cacinda Maloney, Points and Travel
Fake It ‘Til You Make It (Really)
“Don’t be afraid to act like a professional, even if you don’t feel like one yet. Be reliable, meet deadlines, and deliver exactly as briefed. Overcome any shyness about communicating with your editors. Good editors don’t get annoyed if you ask for guidance. It shows that you care.” – Interview with Rob Goss, freelance writer
And, Of Course, Don’t Quit Your Day Job (Yet)
“We’re now in the ‘golden age of free content’ which means many writers end up giving away their work for nothing, especially in the early days as they try to build a reputation. It’s very hard to move from writing for free to writing for a living but the sooner you start to make this transition the better. I would suggest starting by keeping your job and writing on the side; then transitioning to part-time work and paid writing assignments; then moving – if possible – to full-time paid writing. But it isn’t easy and there are no short cuts.” – Interview with John Lee, freelance writer
Round-up collected in July 2014 by Kristin Winet. Get great advice in your inbox each month: sign up for the Travel Writing Success Newsletter.