new media Archive

The Four Stages of a Successful Blog (and How to Promote at Each Level)

Despite what some self-appointed gurus will tell you, creating a successful blog is a long-term process, not a series of tricks and shortcuts. If you ask most people who have been

How to Launch a Travel Blog Right in Today’s Crowded Environment

At the last TBEX North America conference I moderated a panel called, “What I Would Do If I Had to Start Over Today.” The idea was to bring together a few

First and Best Aren’t Necessary for Success, but Competent and Different Are

So much advice in business and entrepreneurship tells you to be the very best at what you do, or to get a big first-mover advantage to stand out. Much of that

A Conversation With Kae Lani Kennedy

Kae Lani Kennedy is a storyteller and producer specializing in travel, food and all things quirky. She is currently a Producer and Audience Engagement Editor at USA TODAY 10Best and is

Does What You’re Writing Have Leverage?

I’ve given a lot of talks at writing conferences and travel conventions on different subjects and much of the advice┬áhas a common thread: leverage. If what you work on will last,