Five Things Writers Should Stop Doing in the ’10s

Old habits die hard with writers. We get into routines without thinking. We keep doing what worked before even when it doesn’t now. We get sloppy when we’re rushed to hit a deadline. We do things the way we did when we started out, even though times have changed. We do what one particular instructor told us to do, even though that early instructor (or editor) may have been dead wrong.

I’m just one editor among thousands of editors, so there will surely be some who disagree, but if you’re doing any of the following, please stop.

angry editor

1) Putting two spaces between sentences.
Back when people took typing classes on an IBM Selectric, teachers told students to hit the space bar twice between sentences. Then word processing software came along 30 years ago and eliminated the need for this. When’s the last time you saw two spaces between sentences in anything you read on the web besides a bad blog? Please stop. (You also don’t need to double-space an article you send to most editors either, but some still do print them out to edit, so I won’t tell you to stop doing that, even though it’s antiquated.)

2) Putting trademark signs into an article, story, or blog post.
This is a big no-no and any editor who says otherwise is publishing ad copy, not content. Both the AP Stylebook and Chicago Manual of Style say to capitalize brand names, but trademark signs are for “promotional materials or packaging.”

3) Sending an American editor articles in British English and vice-versa.
Microsoft Word has several advantages over free word processing programs, one of the key ones for writers being the ability to spell check in different languages. Learn how to use this function if you’re submitting articles to a foreign publication. Canada, the U.S., and England all have different spellings for many words. They also handle quotation marks and comma placements differently, which you might have to look up. Don’t just leave it all to an editor to clean up. Get it right before hitting the “send” button.

4) E-mailing huge photos
In case you haven’t noticed, the file sizes of photos are now downright massive—frequently 4mb or more each from a point-and-shoot automatic. If you put five of them into an e-mail and fire them off to me, that’s going to cripple my e-mail loading on a phone or spotty Wi-fi signal and have me cursing your name from across an ocean. Get off your lazy butt and open a free account at Flickr, Picasa/Google+, Dropbox, or YouSendIt and upload your article photos to the cloud. Then send your editor a link. He or she might be so happy you’ll actually get hired again instead of getting onto their sh%t list.

 

photo files writers

Which one does not belong in my inbox?

 

5) Treating photos as an afterthought.
Speaking of photos, there still seem to be a lot of travel writers out there who haven’t gotten the message you need to be a photographer now too, not just an assembler of sentences. I don’t know how many writers still survive just on feature stories where a photographer tags along doing the photos, but it’s got to be less than 2%. If you’re not one of those, take a class, read a photography book, and buy a decent camera. (No, an iPhone doesn’t count and taking photos with your iPad is just silly.)

Part 2: Editing is a required part of the process. Don’t send photos with horizons at a 30-degree slope or uncropped ones where the subject so small it will disappear when the size is reduced. Again, don’t be lazy—perfectly adequate photo editing programs are free even. Learn to use one. It’s a required skill now.

Part 3: If you’re a blogger, the only thing worse than doing lame top-10 travel list posts is doing lame top-10 lists illustrated by stock photos you didn’t take yourself. We’ve already got the hack-fest Huffington Post and other content farm sites for that. Be original.

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A Conversation with Craig Martin

craigmartinCraig makes up half of the couple who writes and does podcasts for Indie Travel Podcast (his wife Linda is the other half!). Today, Craig talks candidly about how to adjust to the changing media landscape, why they decided to start an e-guidebook series, and what they expect to see in terms of the industry over the new few years. Check out Craig and Linda’s site here!

First, tell us a little bit about Indie Travel Podcast. You’ve been running the site since 2007, which in blog years is pretty impressive. Was the site your first internet project? What have you learned about blogging since then?

My first real website was a personal travel blog running on a small homepage that I started in 2003. That site doesn’t exist anymore, but Indie Travel Podcast has been going for a while!

Back in February 2006 we started travelling full-time and decided we wanted to start sharing what we were learning. So much of what we read was designed to sell a place or an experience: this made travel seem expensive and exclusive. But we wanted to equip people with the resources and ideas to help them go and do it themselves. Since then, we’ve published about 2,000 pages on the site, 270-odd audio podcasts, and several e-books on travel and places.

Blogging is an interesting beast, but I think the primary thing is to keep talking to people: not shouting into the void, but communicating — asking questions, getting answers, refining your editorial to meet those people and get to know them better.

On your blog, you say that your audience is primarily backpackers, expats, digital nomads, and career breakers. Could you elaborate a little bit more on who is attracted to your site and why?

It’s an odd mix that’s attracted to us! We’ve met listeners in their teens who are dreaming of a gap-year; 20- and 30-somethings who are ready to throw it all in and go see the world; retirees who wonder why they didn’t start travelling years ago; and everything in between.

While we get quite a few people that take shorter holidays, most of the interaction comes from people who are looking to travel far and travel long: people that might be doing a one-year job placement or going on a sabbatical or gap year. We’ve started moving our editorial so it’s more friendly for those short-term holiday travellers, and we’re seeing a nice early response to that.

Most of our readers are interested in making blogging more than just a hobby. How do you support yourself with Indie-Travel-Podcast-Top-100-Travel-Blogsyour blog, how has that income stream changed over the years, and what do you foresee in the future in terms of changes?

Oh my goodness: the income streams and business plan change year to year. Sometimes we have to throw out everything we’ve been working with for six months and start again!

Some major themes have been the books we publish (we wrote the early ones, now we publish and sell other people’s books); the sponsorship of podcasts — companies associating themselves with our brand that way; commission-based advertising — we’ve actually set up premier partnerships for all travel bloggers with a few key companies in addition to building out our own business; 3rd-party ad networks like Adsense fill in the gaps, although we’re looking at experimenting with a voluntary membership subscription to replace those if we can. We’re talking with our audience about it on Facebook right now.

If someone close to you wanted advice on starting a travel blog, what’s the most important piece of advice you could give them?

If you’re doing it for fun, just put in as much time as is fun. There’s a great community and lots of cool people around.

AOCT-cover-final-615x800-600x800If you’re doing it for money, find out where the money is first. Don’t start anything until you’ve figured out where your income is coming from. Once you’ve done that, test it before sinking lots of time into it.

Some (paid) communities like Travel Blog Success can be a good place to start: even getting an account before you get a blog to see what people are doing and if it’s working for them. Remember, a blog is not a business: it’s a communication platform.

What gave you the inspiration for your e-guidebook series? In terms of the changing digital landscape, how do e-guidebooks differ from self-publishing and other online publishers?

The Indie Travel Guides idea came from our frustration with what was available. There were the big monoliths: Lonely Planet, Rough Guides, etc and a whole bunch of UGC sites. But the former were slow to adapt: they didn’t make their digital stuff beautiful, fun, or even easy to use. The latter… Well, we all look at reviews when booking a trip, but there’s no editorial structure.

What we were excited about doing was bringing the best of an inspiring travel magazine together with the best from a traditional guidebook. We also realised that the data size isn’t the most important thing, so in our PDF guidebook of Las Vegas, for example, you find the accommodation listed twice: once by neighbourhood and once by type. This means you can find places to eat, play, sleep within walking distance of each other… or decide you really want to eat Indian today and find that just as easily. Being able to experience the place around you is central to what we’re trying to do.

In terms of self-publishing travel guides, that’s doable — but probably only for a city or three. What we’re trying to do is give bloggers and independent authors the best of both worlds: a commission-based structure while we handle design, editing, sales and help with marketing. Of course, the more authors self-market the bigger their sales; and the more authors and affiliates we have bringing visitors to the store, the more sales everyone makes. Because we have an editorial vision for the whole series, customers will also be able to buy books for different cities, knowing they’ll have a consistent and excellent experience with their guidebooks.

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Podcaster and writer Craig Martin has been living on the road since leaving Auckland, New Zealand in February 2006. With a degree in Media Studies and English plus a penchant for Coleridge, he’s still travelling. Craig podcasts at the Indie Travel Podcast, has penned several travel books for Indie Travel Media Ltd and is President Elect of the Professional Travel Bloggers Association.

Interview conducted in May, 2013 by Kristin Mock.

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An Interview with Matt Kepnes

Nomadic Matt

 Matt Kepnes is Nomadic Matt – writer and owner of the popular travel blog of the same name. After a RTW trip in 2004, he decided to build a budget travel blog that would help other travelers save money and build their itineraries. In our interview, Matt talks to me about the difference between being a “businessman” and having a “business.” Enjoy!

First, let’s talk about Nomadic Matt, your travel blog. What makes your site different from other travel blogs out there?

Well, this question opens up a can of worms, doesn’t it? Let’s go right for the jugular! Well, all blogs are different. That’s what makes them unique and worth reading. However, I suspect you’re really asking me “why is my site so much bigger than everyone else?” and the reason for that comes down to the fact I treat my blog as a media company not a personal journal. As Jay Z said, “I’m not a businessman, I’m a business, man.” I don’t think enough bloggers think that way which is a shame because some have a real lot to offer.

Are you doing anything differently now than five years ago in terms of bringing in traffic? If so, what are you doing and what would you recommend to people in the industry who are just now starting out?

The best thing you can do is to network, network, network. Meet people. Talk to other bloggers. Attend conferences.  Branch out beyond travel. Make partnerships. Blogs don’t exist in a bubble and if you don’t network, you won’t succeed.

When and how did you realize that a trip abroad could become a real business? What Nomadic Matt bookdid you do from there?

Well, I’m accidental blogger. My real goal was to do freelance writing and publish guidebooks. The blog just sort of happened to take off and one day I realized I might be able to make this into a full time job.

How did your MBA inform your business model for travel blogging? What advice would you give to new travel bloggers?

My MBA hasn’t done anything for me. Everything I learn I learn from doing, trail and error, and following the best practices of other bigger bloggers.

If a new travel blogger approached you and asked you how she/he could make money doing this, what would you tell them?

I’d say “I have no idea.” How much can a business make? It depends on how good your business is.  There’s no real answer to this question. It depends on the idea. 

In terms of the advancements in digital media, how do you see your income stream changing in the next 5 years?

I can’t predict that far in advance. All I can say is that I always strive to diversify my income stream in order to ensure that I’m never dependent on too few. This year I plan to create a few new ebooks, blogging courses, and start running tours.

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 Matthew Kepnes runs the award winning budget travel site, Nomadic Matt. He is a native of Boston, Mass but he calls the world his home. He got the travel bug after a trip to Costa Rica in 2004 and after a trip to Thailand the following year, Matt decided to quit his job, finish his MBA and head off into the world. His original trip was supposed to last a year. Over six years later, he is still out exploring and roaming the world. He’s scuba dived in Fiji, was a poker player in Amsterdam, taught English in Thailand, got lost in a jungle in Central America and broke down in the middle of Australia’s outback.

Interview conducted in April, 2013 by Kristin Mock.

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An Interview with Maliha Masood

maliha headshot

Maliha Masood, the author of  Zaatar Days, Henna Nights, recently published her second book, Dizzy in Karachi, a travel memoir about returning to her homeland in Pakistan as a woman to reconnect with her past. It’s a beautiful meditation on Maliha’s connection to her Pakistani heritage and a fascinating coming to terms with her childhood home. In our interview today, Maliha speaks with me about her interest in travel, the Middle East, and the dangers of stereotyping places that are complicated without knowing the whole story. Connect with her on her website or Facebook page, and enjoy!

What first interested you in travel writing as a genre?

I got into travel writing purely by accident. It all started after I returned home to the United States from an exhilarating year backpacking in the Middle East, through Egypt, Jordan, Lebanon, Syria and Turkey. It was my big escape from the nine to five grind in Seattle. I had the adventure of a lifetime but I never thought of writing about it, certainly not while I was traveling in the Arab world. I flew back from Istanbul to Seattle just ten days before 9/11 and it was such a rude welcome home. I had to grapple with two different realities, the one in my head, about this joyful, empowering, emotional journey I had just experienced in the very part of the world that was now being vilified and demonized in the media and rightly so. I wanted to humanize the Mideast and the only way to do it was to share my travel stories. I was incredibly lucky in that I ended up publishing the very first thing I ever wrote. I was not trained to be a travel writer. But I’m drawn to travel writing because it’s a great way to have this cross cultural dialogue. It’s all about communication.

If someone you loved asked you for advice on how to write about travel, what would you tell this person?

I would tell them to write about the people they met. The people are the places. And they can be the most ordinary folks you meet when you travel, like the bus driver or your tour guide or the waiter at your local watering hole. But they have to be interesting, even quirky. So you want to write about the locals who really made an impression on you because of their character. That’s what makes a place come alive. Use your senses when you write. Provide lots of detail. But don’t go overboard and describe every little thing about that cute pension you discovered. Pick one angle and flesh that out. I also think it’s important to write about travel through a personal perspective which doesn’t mean you become the central focus of your story, but you want the reader to know why you’re there, what motivated you, what you’re hoping to find. So that way, you’re describing both the outer and inner journey. Travel has this duality. You need to capture both aspects and that can be tough.

In your new book, Dizzy in Karachi, you begin with series of contradictions: from bearded mullahs and Taliban militants to rave parties and bepop. Tell us: What do these contradictions mean to you? How did you come to feel an urgent passion to, in some ways, “rewrite” the world’s understanding of Pakistan?

I’ve always had a complicated relationship with Pakistan. I spent my childhood there during the malihadizzy1970’s and from a very young age, I got used to living in multiple worlds that seemed to contradict one another. I thought it was quite normal to have this Pakistani childhood where I learned to recite the Quran and English poetry and also dance to Abba! There was always this tension between East and West and I learned to coexist in both spheres quite easily.  After I moved to the States, I became increasingly disillusioned and downright angry whenever Pakistan was discussed in negative terms solely through the prism of international politics. My friends at school had me pegged as this sheltered girl from a third world country. I wasn’t supposed to have a crush on Rob Lowe or know the lyrics to Stayin’ Alive because I came from Pakistan. But I was exposed to Rob Lowe and Travolta in Karachi!  All my friends and teachers ever saw or heard about Pakistan were the horror stories and news is always bad. You don’t talk about the good stuff because it’s not considered newsworthy. I can see that point, but at the same time, I’m saddened that there’s such a one sided perception of Pakistan. It’s because that’s all we’re ever told.

But you cannot understand an entire country solely on the basis of its problems. I wanted to show the undercurrents, the stories beneath the headlines. It became my sense of duty, a mission of sorts to level the playing field. No one else was doing it and I thought I might as well try because I like to challenge assumptions and break stereotypes about people and places. I had started out by tackling the Mideast and Pakistan meant more because it was home. On the emotional front, I feel a mixture of shame and embarrassment and also a deep sense of pride to claim Pakistan as my homeland. So in writing about Pakistan, I consciously start out with what we already know, what we associate with the place such as the Taliban and then I throw in another fact that we don’t know so well. Such as Dizzy Gillespie performing in Karachi among other jazz artists. It’s a staggering contrast. It captures your attention.

When it comes to Pakistan, there is hardly anything positive written about the place and I felt compelled to add my voice not to sugarcoat the negative associations, but to shake up the status quo and make people wonder, hmmm, maybe there’s more to this country than what I hear on the evening news. I don’t think I would have felt this sense of urgency and passion to rewrite the word’s understanding of Pakistan had I not gone back more than two decades later. It was an enormous stretch of time to be away from your birthplace and the changes I saw when I went back were astronomical. Like the rave party in Karachi. It was downright schizophrenic because soon after the party, where there was booze and drugs and all kinds of illicit behavior, you’re just trying to get back home in one piece and hoping you don’t get your car hijacked or become the victim of a roadside shooting which was quite common at the time. And because Pakistan is such a class ridden society, you have these huge contradictions between the rich and the not so well off. We tend to forget about class but it plays a big role in Pakistan. The rich live a very privileged lifestyle and they can get away with a lot. Again, it’s not something you’re going to know by reading the daily papers or Time magazine. It’s important to know about current events. Pakistan is situated at the heart of some of the world’s biggest uncertainties and conflicts. But it’s not just a wild and lawless place full of mad men with guns. It hasn’t always been so puritanical. There’s more to the country than what we see on the surface.

In a world where anything is possible, what would your biggest dream be for Dizzy in Karachi? Interest in visiting Pakistan? A deeper understanding that Pakistan is not one-dimensional? What do you hope readers will do/feel after reading it?

I don’t think I’ll live to see the day when the words “travel” and “Pakistan” will be used in the same sentence and make sense. Having said that, I definitely want to make a dent of some sort and have people more interested in the country, maybe file it away as a future vacation destination when things get more stable and the dangers are not as great. I would be thrilled if my book enabled a deeper understanding of Pakistan, one that went beyond the stereotypes and headlines and got people thinking more about history which is so vital to getting a rounded picture of the place and the sheer cultural diversity of the land. Pakistan is also home to some of the most beautiful spots on earth like the remote Northern Areas which is the meeting place of three of the world’s biggest mountain ranges, the Karakoram, Himalayan and Hindu Kush. It’s pristine wilderness and it was a Mecca for mountaineers until 9/11 and then the whole tourist industry petered out due to the security risks. I devote three chapters to this region and it was a real adventure just getting there in the company of real life prince and princesses which sounds like a movie but it was all for real! I would like my readers to feel that sense of adventure and possibility and be immersed in this landscape which is so unlike anything you ever imagined about Pakistan.

In terms of the book’s impact, the most important thing I would like is for people to ask more questions and not feel as though they have to have all the answers. I want them to be open about learning more about Pakistan. I don’t expect readers to become experts on Pakistan because Dizzy in Karachi is mostly travelogue, it’s not a political manual or a history tome or an anthropological survey. I’m providing a certain perspective, one that emphasizes the positive over the negative so that’s the big take away. We’re talking about a very complex part of the world and there are so many layers to Pakistan, so many angles to broach to get a full picture. I would be happy if people were to simply realize that all these dimensions exist and not jump to conclusions that Pakistan is nothing but danger and violence every time they read a news story. I would like them to keep in mind that when it comes to Pakistan, there are other stories lurking beneath the headlines and to be curious about seeking out the stories that are not being told and uncovering new thoughts and ideas. But it doesn’t have to be so serious. After reading Dizzy in Karachi, it would be great if people were inspired to put on some vinyl records and dance to bebop!

What was the process of writing the book like for you? What advice would you give other writers who wanted to write a travel memoir?

Every book is different and this one was particularly difficult because I had to find the story, something that would connect all the disparate pieces of my travel adventures in Pakistan with memories of growing up in both Karachi and Seattle and somehow contextualize all this with bits of history and politics and make it relevant to what’s happening in South Asia and why we ought to care. I struggled with my manuscript for five years. I rewrote it many times. There were times when I completely ditched the project because it wasn’t coming together. But I kept going back to it because it was like a fire that wouldn’t die. I still remember the day when my dad read the manuscript and it was covered in red ink because he had so many corrections and suggestions and I became completely disheartened thinking this would never turn into a published book. It took months before I realized that my dad had done me a huge favor. His critique put me back on track and I began the project anew and kept at it until I came across that thread that pulled it all together. It’s important to wait. It’s important not to give up. In writing a travel memoir, you have to find that thread to stitch your entire story. Otherwise it will have too many loose ends. You need time to reflect which is really important. Both my books were written well after the time I traveled. I wrote about the Mideast three years after I had been there. Pakistan took even longer. I had traveled there in 2003. But I didn’t start writing about the trip until 2008. I needed that space. It provided a perspective and I found my thread.

You have a passion for teaching and have taught a variety of courses on women, Islam, and the West. Tell us about some of the courses you’ve taught as a guest lecturer and how this has impacted your work. Are students generally receptive to reading about Western travelers in the Muslim world?

I love teaching. Much more than writing. It’s easier to teach than to write. But I wouldn’t have gotten into teaching if I hadn’t started writing. My first book, Zaatar Days Henna Nights, was well received at college campuses and one of the local community colleges where I had done a book talk, invited me to teach in the Political Sciences department. They didn’t specify a course in the catalog. So I created my own class, “Islam and the West” which I designed to broach the whole clash of civilizations debate and take it much further by examining the so called clash as it played throughout history and across regions. I wanted to keep the course very relevant to current topics so even when we discussed something historical like colonization, we tried to relate it to what was happening in the world at the time. We talked about the headscarf debate in France, the secular nature of Turkey and I showed a lot of film clips to keep my students engaged. They got to do independent research projects and one of my favorites was on Saudi Arabia’s mall culture. It was a perfect juxtaposition of contradictions and questioning stereotypes which I happen to love. And I was thrilled that my students were getting it and making their own experiments. I also started offering workshops and the one on women and Islam is always very popular because I show the contrasts and contradictions. It’s called Burqas to Catwalks which happens to be a chapter title in the book (the one on Karachi) and it was a big success with senior citizens!

My work as a teacher mirrors my writings because the goal is the same: to broaden our understanding of the Muslim world, to challenge assumptions and to discover new layers beneath the headlines.  We’ve examined the idea of travel as a means of cultural diplomacy to open the hearts and minds debate. I like my students to share their own stories and find meaning in their own discoveries. My job is simply to give them the information and the inspiration and instead of finding all the answers, our aim is to ask better questions.

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Maliha Masood is a Pakistani born writer, teacher and educator on global affairs based in Seattle, WA. In a former life, she worked as a corporate cog in the information technology sector specializing in spreadsheets and ROI analysis. When she’s not writing, Maliha loves to teach and likens herself as a classroom diplomat whose lifelong goal is to build bridges between the Muslim world and the West at the local, grassroots level. She is the founder and director of the Diwaan Project, a non profit organization geared towards public diplomacy through the arts. Her work has been featured on NPR and PBS. Connect with her on her website or Facebook page.

Interview conducted in April, 2013 by Kristin Mock.

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A Conversation with Gabriel O’Rorke

gabriel

 Gabriel O’Rorke is a freelance writer working in both print and digital media. As she says, she hopes both continue to complement each other (because there’s nothing like holding a glossy spread in your hands!). In our interview, we talk about how she got her feet wet in the business, what it takes to sell a pitch, and where she sees the future of journalism. Enjoy!

Tell us a little bit about yourself. How did you get started in the journalism industry and where does your love for writing and travel come from?

My background is in TV journalism. I started out on the newsdesk at ABC News in London before moving to the BBC where I was a producer for World News for three years. I also spent a stint trying my hand at financial news working for Bloomberg.

As for my love of travel, travelling and writing have been two things I’ve always loved. From inter-railing around Italy to doing a solo backpacking trip around the world at 18, I’ve always taken every opportunity to travel. During university I travelled from Peru down to Argentina, and after graduating I backpacked (again alone) around Cuba for a month catching carnival in Santiago de cond___nast_travelerCuba.

After a bunch of years working in news, I began the mission of getting my first commission. Editors would reply (some of them anyway) to my pitches, but they’d always ask to see cuttings. I could send news and features articles, but no travel. My break came after I produced a BBC programme on Mexico and pitched an idea for a travel piece on Puebla to CNN Traveller. It was commissioned and the rest snowballed from there.

On your website, you say you write about adventure, luxury, and sustainable travel. How do these three niches intersect, or are they all distinct for you?

There are many things I love about travel, but I find adventure (or action – things like horse riding or sky diving) gives me a buzz like nothing else. Also, these days more and more hotels are growing an eco-conscience and it’s exciting to find out what sort of things they are doing. As for luxury, I fell into luxury without meaning to. This sounds silly, but I suppose it’s because there’s more money in it. And who can say no…

In your personal opinion, where do you see the future of print journalism? Do you think it’s doomed (as many do) or do you think it will prevail? Also, what influence has digital media had on your opinion?

There’s no doubt print journalism is shrinking, both in terms of jobs and content. But there’s nothing like seeing a lovely spread – glossy or in print – of your work. And the same goes for holding an article in your hand rather than always staring at a screen. I hope print and digital lonely-planet-guide-1continue to complement one another…

If someone was just starting out and wanted to be a travel journalist, what advice would you give this person?

Perservere, be patient, file copy on time and come up with original ideas.

If this same person asked you how to “break in” to some of the larger publications, such as Conde Nast Traveler or National Geographic, what would tell her/him?

Start smaller and build up. Don’t go for the biggies first of all, but you will get commissions there eventually if you produce enough good content elsewhere.

As a freelance writer, how do you see your income stream changing in the next 5 years?

I hope that unpaid work becomes less prevalent, and editors realize you need to pay for good content. But, realistically, I think wages for travel content will continue to go down and writers will have to move with the times, thinking of apps and web content that readers will pay for.

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Gabriel O’Rorke is a multimedia journalist based in Santiago, Chile. Working in broadcast, print and online, she started her career in TV and has worked for ABC, BBC and Bloomberg. She travels all over the globe but specializes in Latin American travel. You can find her articles in a range of UK and international publications, including the Financial Times, Daily Mail, Tatler, Conde Nast Traveller (UK), Wallpaper*, Luxury Latin America, CNN Travel, and Lonely Planet Traveller.

Interview conducted in April, 2013 by Kristin Mock.

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